FC Barcelona signs a strategic partnership with Spotify

FC Barcelona have struck a major sponsorship deal with Spotify, which includes naming rights to the club’s Nou Camp stadium. Spotify will appear on the club’s shirts and training kit from the start of next season, and significantly, Barca’s home ground will be called Spotify Nou Camp.

FC Barcelona and Spotify, the world’s most popular audio streaming subscription service, have reached an agreement for the Swedish company to become the Main Partner of the Club and the Official Audio Streaming Partner. The brand will appear on the front of both Men’s and Women’s team shirts beginning in the 2022/23 season and for the next four seasons.

Spotify will also sponsor the training shirts starting in the 2022/23 season for the next three seasons. Spotify and FC Barcelona will be working together to create opportunities for the iconic shirt to become a space that can celebrate artists worldwide. As part of the collaboration, the Stadium will be rebranded as Spotify Camp Nou for the first time in the club’s history. The vision for the partnership is to create a new platform to help artists interact with FC Barcelona’s global community of fans.

A unique partnership

The partnership reached by Barca and Spotify is a first-of-its-kind for the club in bringing the worlds of Music and Football together, giving a global stage to players and artists at the Spotify Camp Nou Stadium, and building new opportunities to connect artists and players with fans around the world. The collaboration also unifies the Main Partner across both Men’s and Women’s kits as part of both organizations’ commitment to cultivating and supporting diverse talent now and for future generations.

FC Barcelona president Joan Laporta was delighted to announce the deal. He said: “We are very proud to announce a pioneering alliance like this with a world-renowned organization like Spotify. This partnership will allow us to continue to bring the club closer to its fans and make them feel, even more, part of the Barça family through unique experiences, combining two activities such as entertainment and football, making it possible for us to connect with new audiences around the world.”

Alex Norstrom, Chief Freemium Business Officer, Spotify, also expressed his happiness on having a deal with FC Barcelona. He said: “We could not be more thrilled to be partnering with FC Barcelona to bring the worlds of Music and Football together. From July, our collaboration will offer a global stage to Artists, Players and Fans at the newly-branded Spotify Camp Nou. We have always used our marketing investment to amplify Artists and this partnership will take this approach to a new scale. We’re excited to create new opportunities to connect with FC Barcelona’s worldwide fanbase.”